Here is my favourite piece of branded video content. Have a watch and read below to find out why.
Why do I like it so much? (Other than the obvious point of it being hilarious.) When it comes to telling a joke, timing is everything. This video, whilst short, uses simple pacing to lead up to the punch line. The sudden realisation, the music and the simple lock up screen with a clear message is timed perfectly.

From a more wholistic point of view, the creative idea here is simple and what I call 'pure'. It's straight to the point & tells a short story in the form of a joke. It presents one situation, with the product being a solution to the problem that arises.

Amazingly simple, incredibly effective.

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